How Planterra is bringing JBS into the plant-based space | Food Dive

While some in the plant-based meat business say their mission is to take business away from conventional meat, Planterra Foods CEO Darcey Macken said she sees it very differently.She quickly followed that statement up with a disclaimer. Her feeling has nothing to do with Planterra’s corporate owner: JBS, the world’s largest meat company. Planterra’s products are a choice for consumers to make, Macken said…

Source: How Planterra is bringing JBS into the plant-based space | Food Dive