Meat-free Monday? Not if you want a quiet week

Consumption patterns are quickly shifting towards fewer livestock products. The food industry is moving with the times and politicians looking for votes should do the same, says David Burrows.Germany’s environment minister has banned meat at official functions. Barbara Hendricks’ team referred to the policy as a “symbolic step” to show the department practised what it preached when it comes to tackling climate change. Colleagues in other departments accused her on nanny-statism and pushing a veggie day “through the back door”. Talk about hot potatoes (it is an election year in Germany).But whilst the furore created by this schnitzel amnesty doesn’t surprise me, it has left me wondering whether it’s pointless pushing politicians to help nudge consumers towards more sustainable diets. Consider this justification Hendricks’ staff issued as they attempted to dowse the flames: “Vegetarian food is more climate-friendly than meat and fish.”

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